SpamCheck Special Tips
Positive Things to Do and Say
... and a Very Special Thing NOT to Do!
SpamCheck Report reports ONLY on mistakes you're making. Use the
Report to eliminate that bad stuff....
Avoid any of the "telltale" triggers that might label your mailing
as spam. Some of the most obvious negatives to avoid in your e-mails...
excessive use of ALL CAPS in the subject line and message body
of your e-mail.
The use of trigger words like "free" (used alone, or in combination
with any number of words like "trial," "money,"
"quote," "sample," "membership,"
"access," and so on), "sex," "XXX," "spam," "$$$,"
"checks," "money orders," "extra income," "as
seen on TV," and so on. Even using seemingly harmless words
like "search engine listings," "cable converter",
and "reverses aging" will penalize your e-mail, so
you must be exceptionally vigilant in the analysis of your SpamCheck
excessive use of punctuation "!!!"
and finally, a very special thing NOT to do...
If you think of using a trick to avoid detection (like putting
a * in certain words to disguise them or adding 50 spaces in
your subject to push a code out of sight), it's only a matter
of time until you are ESPECIALLY determined to be a spammer.
Because "normal business people" don't use tricks -- they just
On the other hand, there are certain elements of an e-mail that
qualify it as being "bona fide" correspondence. With
are some tips for staying on the "good" side of the various spam
checkers, filters, etc. that stand between your e-mail and your
reader's INBOX. Use as many of these "good triggers" as possible,
to prove that yours is a real, justifiable mailing...
Use of the words "news", "newsletter", or "list" in your subject
of publishing frequency in the subject line -- weekly, daily,
of date of newsletter in the subject
of the issue number in the subject line
- Make sure
your newsletter has some substance -- when was the last time
you saw spam that had more than a few lines of text?
and beyond that, use your own common sense. You know what spam
looks like -- do not make your e-zine look like spam. And you
know what a "VALID, GOOD" e-zine looks like -- that should be
your role model! And especially...
... NO TRICKS. Just do your business and keep it real.
SpamCheck Report is just one small part of Site
Build It!'s state-of-the-Net MailOut e-zine delivery
module, which itself is just one small part of the entire SBI!
here to learn more about Site Build It!